Love-marks

Some time ago I read about fabulous brands that have transcended their status and become 'Love-marks'. So here are a few of my personal ones. I've excluded the non-manufactured brands like Pink Floyd and PG Wodehouse by design. These are actual things that I would talk about, so brands in the slightly stricter sense of the term.

1. Bose. I've three products from Bose and I think I will end up owning at least a couple more soon. I love the clarity and richness of sound. I love the fact that they are so simple to use and that there is so much technology that goes behind them to make them that way.

2. iPhone. I've written enough about this before so I'm sure I don't need to elaborate on this. Amazing design, technology and sex appeal all in just one small product. Surrounded by the aura of Mac and having a cult following of its own. I can't imagine life without it any more.

3. Body Shop. It is the olfactory gratification that really puts these products in a bracket all of their own. Apart from these, I would like to think that all their legends are true. Even their simple, no-nonsense packaging is fabulous and adds a lot of character to their products as compared to the competition.

4. Timberland. I just love these shoes for the weekends. I have the simplest pair of loafers and I don't really use them for trekking or anything like that. But these are the original and that's what I like about them.

5. Thinkpad. Formerly IBM, now Lenovo. The most hardy laptop ever. I used to have one a long time ago and after several Sony Vaios having come and gone - the equivalent of dumb blondes in laptops - I have finally realised who really is marriage material.

I will add more to the list as I think of them.


-- Post From My iPhone